Optiminal is a new internal comms consultancy, developing business. Optininal aims to change the way a business works from within, creating a new system environment.
Brought on to create the Optiminal working model, brand identity concept. Creating the business perspective from a structure, of an hexagon grid, allowing for movement of business, all shapes and sizes.Art Direction, Branding, Graphic Design2014
Innovation Labs is a global network focused on innovation, optimizing customer experiences. I was brought on board as Designer, to create a sereis of infographics that represented Labs.
Client | Innovation Labs •
My role | Creative • DesignerBranding, Icon Design, Information Architecture2014
FutureLearn founded in 2012, inspires learning for life. Providing free online courses from institutions.
Working alondside the digital product, throughout the FutureLearn's launch lifecycle Beta.
from the marketing of the courses, sketches idea generation to delivery of visual design solutions.
Working on the brand values. Creating the Wordpress side of the platform, FAQ, Blog, Press.
Designing marketing campaigns for application across all platforms - email templates, MPU's and print.
Conducting user reasearch and testing of designs.
Part of the product team I contributed to fortnightly at sprint reviews to the entire company,
taking on feedback and adjusting designs as required.
FutureLearn | Beta | September 2013 - February 2014
My role | Visual Designer • Course marketing
Brand - FutureLearnGraphic Design, Information Architecture, UI/UX2014
SHEDradio founded in 2008, is an independent online platform for people to share their passion for music,
allowing the listeners to become the presenters. We believe in ‘doing it for yourself’.
Listen live biweekly; Tuesday from 8 till 11. SHED team and I have created an online space for our presenters
live shows and podcastes, and distributed 'in the SHED' publications. Gaining over 40 shows and 100 listeners.
Please get intouch with us if you have an idea for a show - shedradio.co.uk . SHED team and I are currently working on SHED pop-up events.
SHEDradio | co-designer | 2009 - Ongoing
My role | Co-Designer • Marketing • Events
Collaboration | SHEDradio's Team • Chris O’Grady • Michael Hester • Derek Man • Luke Moran-MorrisArt Direction, Music, UI/UX2014
Seaward is a radio show, born out of sea enthusiasm. Co-presented by myself and illustrator Emma Shoard
Broadcasted tri-monthly by an independent station - shedradio.co.uk/seaward
Seaward Live shows | #1 05-03-13 • #2 25-06-13 • #3 12-11-13 • #4 'refresh' 11-02-14
Seaward gives listeners time to recharge their senses with relaxing sounds of the sea, for mind, body and soul.
The Seaward show identity is inspired by a trip I took to San Francisco - an image of a woman looking out 'Seaward'. Together Emma and I do playlist's artwork for each of our live shows for our listeners, enjoy!
Keep up to date with sea appreciation via weareseaward.tumblr.com
Seaward live shows and pocasts are available via SHEDradio.co.uk
My Role | Art Direction • Design • Radio Presenter • Music Design
Collaboration with SHEDradio.co.uk and emmashoard.co.ukArt Direction, Music, Sound Design2014
Arcelormittal Orbit - bird's eye view - Queen Elizabeth Olympic Park
Innovision was asked to create an event experience for the Queen Elizabeth Olympic Park opening in 2013. Our vision was show how the space has been transformed into a viewing platform for the public to see the London’s place in history as a world-class Olympic host city that’s attractive to visit. The Arcelormittal Orbit became home of a series of installantion we designed, allowing visiters to interact with past expereinces of the Games.
Queen Elizabeth Olympic Park
My Role | Graphics • Experiential Design
Creative Director | Paddy Austin
Studio | innovision.eu • Brand Experience
Press |queenelizabetholympicpark.co.ukCreative Direction, Exhibition Design, Information Architecture2014
Aston Martin's 100th Anniversary - Centenary Celebrations, Held on the 21st July 2013, Kensinton Gardens.
Entry to the Centenary Celebration was open to all, from the most ardent enthusiast to those new to the great
Client | Aston Martin Centenary Celebrations | July 2013
My role | Creative • Lead Designer • Event Graphic
Studio | innovision.eu • Brand experience
Press | astonmartin.com/centenary/london-rally •
Aston Martin Rally to London - July 2013 - Youtube - youtu.be/7-1oIl0OLVIArt Direction, Exhibition Design, Graphic Design2014
Meet Edwin the Easter Bunny and his band of mini-bunny workers, at the Chocolate Factory production line.
Innovision partnered with he EDF Energy and London Eye to bring Easter 2013 to life. Our vision was to bring a bit of magic to the Easter Weekend 2013 . Coming up with the concept of 'The Chocolate Factory', a live installation within the London Eye Tension base.. the skyline of london became Edwins home.
Edwin the Easter Bunny visits the London Eye | Easter 2013
My Role | Graphics • Event direction • Concept Design
Creative Director | Paddy Austin
Studio | innovision.eu • Brand Experience
Press | southbanklondon.comArt Direction, Exhibition Design, Interaction Design2014
Wings for Life UK launch event at London One Marylebone.
An evening of extraordinary entertainment and fine dining.
Former Formula One driver David Coulthard and Formula One development driver Susie Wolff,
both Wings for Life ambassadors, entertained a star-studded crowd of over 200. Guests raised a total of £186,000,
with all proceeds going towards spinal cord injury research.
Client | Wings for Life UK • The Cord Club | 2012
My role | Creative • Design
The design team | Senior Designer • Jim Kelly | Creative Director • Paddy Austin
Photographs | andrewhone.com
Studio | innovision.eu • Brand ExperienceArt Direction, Exhibition Design, Graphic Design2014
Charles Eames once said “Eventually everything connects—people, ideas, objects… the quality of the connections
is the key to quality per se… I don’t believe in this ‘gifted few’ concept, just in people doing things they are really interested in doing. They have a way of getting good at whatever it is”.
Sourse | www.eamesfoundation.org
Connect type was founded though a brand identity commision for "15" The New Wasteland.
Playing with the idea old and new, I became interested in the upcycling of type. Connect type is a fusion of what was and what is to be. A classic typeface fused with the relationship of the points that connect it up.
System | The x height of the character determines the postion that the points of that character goes to.
There are four solutions. If the character is sits within the x height (within the mean line and baseline), the text will be pulled towards the upper left. Ascenders will be pulled to the upper right. Decenders will pulled to the bottom right. The charaters that contain counters will be pulled to the bottom left.
Connect type 2011
My role | Designer • Typesetting • Font Design
Commision | "15" The New WastelineArt Direction, Icon Design, Typography2014
“15" stands for design integrity and anti-obsolescence. I was commissioned to take "15" on a brand journey, promoting up-cycling. “15” first venture The New Wasteland was born, a pop-up installation.
“15" | The New Wasteland | Pop-up exhibition space | June 2011
My role | Art Direction | Design & Branding • Film • Photography • Event Direction
Commissioned | Fashion Designer Kate BrayArt Direction, Exhibition Design, Film2014
Based in France, Franck Tallon is the Artist Director for Bordeaux.
Assistant to the Le Festin - Hors Serie - Bordeaux project.
Le Festin | Around the City in 101 Buildings | August 2009
My Role | Graphics Assistant • Artworker • Typersetter
Studio | Franck TallonGraphic Design, Print Design, Typography2014
COOK, founded in 1997 has built up their brand value as 'remarkable food for your kitchen'.
Focused on COOK as a brand, I worked the manuals, menu cards, instore seasonal marketing,
through to a Cook events such as new store openings.
Cook Marketing and Design
My role | Freelance Graphic Designer • Infographic • Event Design
Company | Cookfood.netArt Direction, Graphic Design2014